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A
few years back, Alexander Muhlach, (Yes, the father of Popular actor Niño
Muhlach) established a bakery business under the trade style of
Supermelt Ensaymada with Aizer-Bruns Corporation (a coined term derived
from the name of his daughter Aizza Zerrina and his pet name
“Bruno”) as the mother company. It is now registered as Megamelt
Bakeshop and is using the brand name “Supermelt”, “Megamelt” and
“Muhlach” Ensaymada --- all coming from the same formula and
prepared by expert bakers of which only enriched quality ingredients are
mixed to produce the now world famous ensaymada.
A product of extensive research, massive participation in many bakery
system seminars and aggressiveness and determination to improve and
develop the product is now the guiding principle of Megamelt Bakeshop.
Muhlach sees to it that only the finest natural ingredients are used --
never compromising the quality and taste of the ensaymada. He regularly
and personally checks its taste, making sure that the ensaymada remains
fresh and baked --- in the traditional home-made baking style.
Now with over 40 outlets in Metro Manila and some provinces, orders upon
orders are received daily at El Niño, located in Cubao, Q.C. is the
original baking place of Megamelt ensaymada and is now in demand in
different countries specially, the Mainland, U.S.A. and all other
countries where Filipinos are working.
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